Belgian chocolates are loved by everyone, so we know. As you could read in our first blog, we were trying to get an internship at TheGoodOnes. Our aim became reality! The flavour of our marketing talents made TheGoodOnes fall in love with us.Being different and using uncommon things, do work in a society where everything revolves around standing out of the crowd.
Tuesday the 27th of March we stepped for the first time on Milanese soil. When we arrived at TheGoodOnes, we noticed that they were located in a very creative environment. Something we didn’t know in advance, but certainly was an extra motivating factor. We were welcomed very warmly in the Italian way, as Dimitri one of the team members, immediately offered himself to carry our heavy-loaded suitcases upstairs. The workspace looked very practical to us, because there are no apart offices and discussion with team members is possible. In short: a feeling of professionalism overwhelmed us.
The latter became clear to us in the following days. TheGoodOnes devised a special training program for us. In a couple of days our knowledge of social media expanded very fast. We learned how to use Pinterest, WordPress, Facebook, Twitter and LinkedIn and even Google analytics in a professional way. Also our boss, Marco Marozzi, took the time to teach us the theory behind the social media ‘kitchen’ secrets, which is a very strong strategy of his own.
Secondly, we feel very integrated in this team. The feeling of being responsible for a certain project, stimulates our work sense. Social media learned us also that the customer is there, and he is not leaving. It’s a matter of action and reaction. The responses need to be given in the right way, place and time. Social media are crossing different dimensions, in a world where roles have changed: the customer has the power.
One day you’re in, the next day you’re out.
How to react on these developments will not a big question mark anymore. TheGoodOnes, and in particular social media, are learning us how to compete with this kind of evolution. To think and feel what customers want, instead of producing one-way communication.
In order to think alike, you have to feel alike. Analyze is the new key to success.